Who we are

This asset finance company started out by wanting a simple client and customer satisfaction survey. However, once it saw the benefit of 'tagging along' overall perception questions, such as brand, image, product awareness, product concepts etc., it decided to do a mixed programme looking at its segmented customer base.

The cost was hardly any different, but the programme achieved far greater value.

The project provided valuable information about the overall opinions of the company, not just its service. The knowledge gained enabled product awareness to be increased, new business opportunities, service and relationship improvements, account management changes and a baseline for future performance and perception monitoring.

It is more cost effective to decide on the objectives and then to design the research programme, rather than to decide on the research tactics first.

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  London +44 (0) 1279 718900
Cambridge +44 (0) 1223 572229

London Office:
Brook House
Cage End
Hatfield Broad Oak
Bishop's Stortford
CM22 7HP

Cambridge Office:
Beverley House
Beverley Way

Customer Satisfaction Research
Appreciation Evaluation
Loyalty & Retention Research
Client Contentment Research
Attitudinal and Image Reviews
Disloyalty and Exit Investigations
Competitor Price and Service Investigations
Contract and Policy Pre-Renewal Interviews
Performance Benchmarking and Tracking
Employee and Management Surveys
Knowledge Management
Advertising and Promotional Research
Consultancy and advice
Customer Relationship Management
Customer Maintenance Programmes
Customer Care Training
    website by virage-design.co.uk